About — KEN SCHICK

About Ken Schick.

Creative Director | DTC & Consumer Brand | Creative Operations

Ken Schick is a Creative Director and Executive Creative Director with 25+ years of experience leading creative teams, building brand systems, and delivering work that earns both awards and results.

His background spans DTC e-commerce, consumer packaged goods, health and wellness, financial services, insurance, and pharma, giving him the range to reach any audience and the strategic instinct to know how.

Currently Creative Director at TuxMat, Ken leads a team of four across paid social, e-commerce content, and creative operations for a North American DTC automotive accessories brand. He actively builds AI-accelerated production workflows using tools like Claude, MidJourney, Adobe Firefly, and ElevenLabs, and has built proprietary brand voice systems to keep creative quality consistent at scale.

Before TuxMat, Ken spent six years at FCB Health Canada, rising from Creative Director to Executive Creative Director, leading teams that won over 10 global awards and grew agency revenue by 76%. Earlier, 14 years at Armstrong Partnership saw him grow from Senior Art Director to Creative Director, directing CPG, insurance, banking, and animal health work for brands including TD Bank, MasterCard, Unilever, ConAgra, and Boehringer Ingelheim.

Brand Leadership — I define visual systems and brand standards that scale across every touchpoint, from digital ads to environmental installations. I've built brand guidelines for national organizations, launched challenger brands from scratch, and evolved established platforms across regulated and consumer categories.

Creative Operations — I build the workflows, team structures, and production systems that let great ideas reach market fast. At TuxMat, I run a custom monday.com capacity system for a team of four. At GreenShield, I oversaw 200+ tool updates in months through Asana by partnering with a production agency while keeping the internal team focused on high-impact work.

AI-Accelerated Production — I actively use Claude, MidJourney, Adobe Firefly, Higgsfield, and ElevenLabs to accelerate output without compromising craft. I've built proprietary brand voice skills in Claude that function as pre-approval review tools, and used AI to generate ad size variations from master designs, cutting production time significantly.