I build brands that perform and teams that deliver.

Ken Schick is a Creative Director and Executive Creative Director with 25+ years building consumer, CPG, health, financial and automotive brands. He leads with ideas, proves them with performance, builds AI into how teams create, and coaches teams to their best work. A player-coach who is as comfortable talking craft with designers as ROI with executives.

Selected results

45% lower cost per order and doubled return on ad spend from structured paid creative testing at TuxMat.
90% market share in 12 months for the Canadian launch of GSK’s Shingrix.
76% revenue growth in FCB Health Canada’s most successful year, with a 67% pitch win rate.
10+ global awards for teams I coached at FCB Health Canada.
3,134 waitlist sign-ups before launch day for TuxMat’s Capsule license plate case.

Now

Creative Director at TuxMat since 2024, leading integrated creative across paid social, video, email, web, Amazon and packaging for a North American DTC automotive accessories brand. I own brand standards and tone of voice, write the briefs and creative strategy for launches and performance campaigns, and coach an in-house team of designers, producers and writers.

Before

At FCB Health Canada I rose from Creative Director to Executive Creative Director, coached teams to 10+ global awards and launched Shingrix to 90% market share in its first year. At GreenShield Canada I unified the brand across 18 acquired companies and delivered the company’s best-ever lead-generation results for its Small Business initiative. Before that, 14 years at Armstrong Partnership, from Senior Art Director to Creative Director, on brands including TD Bank, MasterCard and Unilever.

How I work

Ideas first. Every brief starts with an insight people recognize: why kids don’t carry their auto-injector, why detailing never ends, why winter means different things to different drivers. Then one clear idea, built to be remembered and to sell.

Creative that performs. I treat creative as something to test, not debate. At TuxMat I ran 14 structured paid tests with our Advertising Director; the best concepts cut cost per order 45% and doubled return on ad spend. Our brand repositioning lifted display click rate 32%, and the first send of a newsletter program I developed drove $15,240 CAD in revenue in two days.

AI leadership. I build AI into how the team works, with guardrails. I wrote proprietary Claude skills for brand voice, first-pass creative review and ideation, published Creative Excellence Standards as a quality gate, and co-led TuxProjects, an AI-built project management tool. Claude, MidJourney, Adobe Firefly, Higgsfield and ElevenLabs speed up production; logos and end cards are always added by hand.

Teams that grow. I’m a player-coach. At FCB Health Canada I coached a team of 10 to 10+ global awards and launched Health Hack client hackathons and Health Academy DE&I sessions. At GreenShield I led 11 writers, designers and content managers. At TuxMat the team hit every launch date after going from five people to three, because we rebuilt how we plan, approve and deliver.