Allerject Conference Booth.
The challenge was to create awareness of Allerject during its relaunch at key conferences attended by GPs, pediatricians, allergists, and pharmacists. HCPs engaged in an immersive experience featuring Allerject’s product benefits of Portability, Voice Instructions and Safety. Tablets could be accessed to learn more and interact with each module. Finally, a custom vending machine allowed doctors to leave conferences with an Allerject Trainer Device once their email address was captured.
This immersive conference experience earned a BRONZE at the 2019 Canadian Marketing Association (CMA) Awards in the Immersive Experience category.
Using augmented reality, doctors were able to navigate a customized mudroom to find hidden Allerject devices within everyday items such as backpacks, jackets and purses.
Tablets were made available to accompany each visitor to the booth, to scan items in the mudroom, detailing how easily Allerject can go wherever their patients go.
Classroom setting, with stylized sculptures. Like a museum exhibit, this room featured audio that, when pressed, provided a vivid first-hand experience of an untrained caregiver performing an injection.
This room displayed each component of the device at a large scale, showcasing how it is built and its auto-retractible needle feature, too.