“We Are Far Out” Agency Branding.

Within Canada, there are numerous competitors in the healthcare agency sector. FCB Health Canada needed to stand out in this environment, to win new business and retain existing clients, highlighting our team’s drive for pushing creative boundaries.

Our approach began with researching the competitive landscape and identifying FCB Health Canada's unique strengths through company-wide brainstorms. We then crafted a brand strategy emphasizing innovation and expertise, resulting in a refreshed and cohesive visual language.

The rebrand attracted new clients and retaining existing ones, directly supporting the agency's most successful year in history — a 76% increase in revenue. It was recognized with two global awards: a GOLD at the 2023 MM+M Awards for Agency Rebranding, and a BRONZE at the 2022 PM360 Awards for Agency Self-Promotion.