Allerject “Triple Threat” Booth
Kaleo · Conference experience · HCP
The challenge
Build awareness of Allerject during its relaunch at the conferences that matter most to GPs, pediatricians, allergists and pharmacists.
The experience
HCPs moved through an immersive booth built around Allerject’s three product benefits: portability, voice instructions and safety. Tablets let visitors explore and interact with each module, and a custom vending machine sent doctors home with an Allerject trainer device once their email address was captured.
Results
BRONZE, Immersive Experience, 2019 Canadian Marketing Association (CMA) Awards.
The full booth
Using augmented reality, doctors navigated a custom mudroom to find Allerject devices hidden in everyday items like backpacks, jackets and purses.
Every visitor got a tablet to scan items in the mudroom, showing how easily Allerject goes wherever their patients go.
A museum-style classroom with stylized sculptures. Press-to-play audio put visitors in the shoes of an untrained caregiver performing an injection.
Each component of the device shown at large scale, including its auto-retractable needle.