Cosentyx “See For Yourself” Booth
Novartis · Conference experience · HCP
The challenge
With a small budget and a conference booth, educate HCPs to look beyond the skin and treat psoriasis as a holistic psoriatic disease, so patients at risk of psoriasis or psoriatic arthritis (PsA) are treated early.
Appointments are rushed, leaving little time to consider underlying conditions, and time matters: 30% of people diagnosed with moderate to severe psoriasis also develop PsA.
The idea
“See For Yourself.” Rather than telling busy HCPs to look beyond the skin, the booth let them discover the connection between skin and joints firsthand, through an immersive experience built on a small budget.
Results
BRONZE, Immersive Experience, 2019 Canadian Marketing Association (CMA) Awards.
Case study
Inside the “See For Yourself” booth experience.