“Dyscover Dysport” IG Campaign
Galderma · Instagram · Aesthetics
The challenge
People fear looking unnatural after neuromodulator injections. They want results that are subtle yet effective. As the #2 brand in Canada behind Botox, Dysport needed to raise awareness and become the preferred choice when consumers are presented with options by their healthcare professional.
The idea
“Dyscover Dysport.” An Instagram campaign that met people where they research aesthetic treatments and invited them to discover Dysport through the subtle, natural-looking results they actually want.
Results
BRONZE for Effectiveness at the 2023 Saniss Health and Wellness Awards, recognized for the business it moved, not just the craft.
Case study
The “Dyscover Dysport” Instagram campaign, from insight to execution.