GreenShield Website Migration and Redesign
GreenShield · Website · Brand integration
The challenge
A year after GreenShield unveiled its new branding, the corporate website needed an urgent, top-to-bottom overhaul in functionality, design and copy, to reflect the evolved brand and the businesses joining the GreenShield ecosystem.
The approach
On an aggressive timeline, the redesign spanned multiple lines of business, migrating content from legacy platforms and aligning all copy and visuals with the updated brand system. Launch was timed to the formal integration of the acquired businesses, so new employees and external audiences met a cohesive, credible brand from day one.
