Supemtek “Sick With The Flu” Vaccine
Sanofi · Vaccine launch · Consumer
The challenge
People with chronic conditions face a higher risk of severe flu complications such as heart problems and stroke. Awareness of those risks, and of targeted vaccines like Supemtek, is low, and Canadians don’t typically choose their flu vaccine.
The task: educate adults aged 40 to 60 about Supemtek, a flu vaccine designed for people with chronic conditions, and prompt them to ask their doctor whether it’s right for them.
The idea
“Sick With The Flu.” For people living with chronic conditions, the flu is never just the flu. Illustrated core creative showed what it can do inside the body, starting with the heart, and made the case for a vaccine designed for them.
Results
BRONZE, Illustration, 2023 Saniss Health and Wellness Awards.
The online video
A 15-second online video that brought the “Sick With The Flu” idea to life for adults with chronic conditions.
