“We Are Far Out” Agency Branding
FCB Health Canada · Agency rebrand
The challenge
Canada’s healthcare agency sector is crowded. FCB Health Canada needed to stand out to win new business and keep existing clients, showing the team’s drive to push creative boundaries.
The approach
It started with the team. We researched the competitive landscape and uncovered FCB Health Canada’s unique strengths through company-wide brainstorms, then built a brand strategy around innovation and expertise, expressed in a refreshed, cohesive visual language.
Results
The rebrand helped attract new clients and retain existing ones, supporting the agency’s most successful year in its history: a 76% increase in revenue. In 2021 and 2022 the agency won 67% of its pitches and landed its first US and global clients. The rebrand earned GOLD for Agency Rebranding at the 2023 MM+M Awards and BRONZE for Agency Self-Promotion at the 2022 PM360 Awards.
Case study
The “We Are Far Out” rebrand, from research to rollout.