GreenShield “Better Way” National Office Rebrand

The challenge

GreenShield had acquired 18 companies to build out its payer-provider model and needed one unified, consistent brand presence across every location in Canada.

The stakes are real: a 2019 MIT Sloan study puts first-year attrition among acquired employees at 34%, compared with 12% for new hires, and Harvard Business Review estimates that 70% to 90% of mergers and acquisitions fail.

The solution

Every element was designed à la carte, compiled on order sheets and collected in an environmental guide to simplify budgeting and agency and vendor management. Options included posters, murals, furniture recommendations and paint colours, all expressing the brand and its messaging cohesively.

Results

The system rolled out nationally across all 18 acquired companies and measurably improved employee engagement.