GreenShield “Force for Good” Non-Profit Campaign
GreenShield · Integrated campaign · Social impact
The challenge
GreenShield is unique in health and benefits: it reinvests its profits in the community so services are accessible to all Canadians, whatever their economic or social status. Few people knew it. The campaign had to raise awareness of GreenShield’s non-profit status alongside the launch of its annual social impact report.
The campaign
An online and printed report, a manifesto-style video, social media posts, roll-up banners and in-office events.
